FJ Research

FJ Research

I’ll Call an Uber”: Why This Phrase Might Define the Next Decade

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FJ Research
Apr 20, 2025
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There aren’t many companies that I regularly engage with as a customer. I live a fairly minimalist life. I don’t chase brands, I don’t impulse-buy tech, and I rarely get excited about the latest consumer product drops. But there’s one company that’s been a consistent part of my everyday routine for years—and that’s Uber.

I’ve been a happy Uber customer f…

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